When you choose Visit Africa Today, you’re not just booking a holiday—you’re actively supporting sustainable tourism that benefits people, wildlife, and the environment. Your journey helps fund social and economic initiatives across the continent, while we work hard to keep our environmental footprint as light as possible.
Here’s how your safari makes a difference:
1. Empowering Local Communities
- Well-treated local staff – Over 90% of our team members are from Africa, bringing deep local knowledge and cultural understanding.
- Above-average pay – We ensure fair compensation, which strengthens families, boosts communities, and encourages staff to stay in tourism long-term.
- Skills development – Regular training in guiding, hospitality, and conservation helps our staff grow professionally while delivering better experiences for our guests.
2. Minimising Environmental Impact
- Eco-friendly activities – We encourage low-impact experiences such as guided hikes, cycling trips, and canoeing—healthy for both you and the planet.
- Sustainable wildlife viewing – Our guides follow responsible safari practices that protect animal habitats and avoid stress to wildlife.
3. Supporting Green Accommodation
- Eco-conscious stays – Around 75% of our partner lodges run on solar power, use water-saving systems, and manage waste responsibly.
- Community partnerships – We choose accommodations that employ local residents, buy local produce, and reinvest in nearby villages.
4. Investing in the Next Generation
- Student training & internships – We provide real-world learning opportunities for African students, giving them valuable travel industry experience and boosting future employment prospects.
5. Certified Commitment to Sustainability
We are actively working to meet the 158 global criteria for the Travelife Sustainable Tourism Certification—an internationally recognised standard that measures environmental, social, and economic responsibility in tourism. Achieving this will make us one of Africa’s leaders in responsible travel.
Your Role as a Traveller
By booking with Visit Africa Today, you directly contribute to conservation projects, local job creation, and cultural preservation. Simple actions—like respecting wildlife, reducing plastic use, and supporting local artisans—help amplify your positive impact.
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