Cookie Policy for VisitAfricaToday.com

Effective Date: 06/26/2025
Last Updated: 06/27/2025

1. Introduction

This Cookie Policy explains how VisitAfricaToday.com ("we", "our", or "us") uses cookies and similar tracking technologies on our website located at https://www.visitafricatoday.com (the “Website”). By using the Website, you agree that we can store and access cookies as described in this policy.

We are committed to protecting your privacy and ensuring transparency in how your data is collected and used.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, as well as to provide reporting information and personalized experiences.

3. Why We Use Cookies

We use cookies and other tracking technologies to:

Ensure the Website functions properly.
Understand how visitors use the site.
Improve performance and user experience.
Show personalized safari recommendations and promotions.
Enable functionality like booking safari tours or saving preferences.
Facilitate advertising and retargeting through third-party services.

4. Types of Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential to enable core functionalities like navigation and access to secure areas. The Website cannot function properly without them.

Example: Session management for login or form submissions.

4.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting information anonymously.

Tools used: Google Analytics, Hotjar (or similar)
Data collected: Page views, click paths, browser types, bounce rates.

4.3 Functionality Cookies

These remember your preferences and choices to enhance your experience on the Website.

Example: Remembering your selected safari category or region.

4.4 Advertising and Targeting Cookies

These cookies are used to deliver relevant ads to you and to measure the effectiveness of our campaigns.

Third-party services: Google Ads, Facebook Pixel
May track your browsing habits across websites.

5. Cookies We Use

Here is a list of some cookies used on our site (may vary depending on integration):

‍

Cookies We Use

Cookie Name	Type	Purpose	Duration
__ga	Analytics	Google Analytics tracking ID	2 years
__gid	Analytics	Tracks user behavior on the site	24 hours
PHPSESSID	Necessary	Maintains user session state	Session
cookieConsent	Functionality	Stores user cookie preference	1 year
_fbp	Advertising	Facebook Pixel for retargeting	3 months

6. Managing Your Cookie Preferences

You can manage your cookie preferences in the following ways:

Cookie Banner: When you first visit our site, you’ll see a banner allowing you to accept or customize cookies.
Browser Settings: Most web browsers let you control cookies through their settings. You can disable or delete cookies at any time.

For more information on managing cookies:

7. Third-Party Cookies

Some cookies may be placed on your device by third parties providing services through our Website, such as advertising networks and content analytics services.

We do not control the use of these cookies and recommend reviewing the third parties’ own cookie policies:

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal reasons. Any changes will be posted on this page with an updated revision date.

9. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact:

VisitAfricaToday.com
Email: hello@visitafricatoday.com